This is the Hyundai Kona. It is based on the i20; it gets a nice and peppy engine; and it isn't coming to India.

At least not in the form you see here, which, by the way, we went all the way to Turkey to drive. Hyundai will launch the Kona in India but as an electric. And when it does, it will cost as much as a Tuscon making it quite expensive indeed.

But, the Kona has a strong USP; a unique selling point that makes it desirable. Its quirky design.

Much like the Nissan Juke, visually the Kona too is a love-me-or-hate-me thing. It might not be as extreme as the Juke, but the ideology is similar. Its primary objective is to be polarising enough to attract the millennials. And, polarising, the Kona most definitely is.

It has menacing Genghis Khan eyes for headlamps, which have a completely different design philosophy from the three-layered front grille. The three-part grille includes a slim one on top, a gaping chrome one in the centre, and a completely unnecessary one right at the bottom of the bumper. And the three don't gel either.

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